Australian GenZ/iGen Customer Segment

Goals

To provide insights on the attitudes, interests, values and personality of Australian men aged 16-25 years old including their social behavior, content consumption, issues, sentiment, and insights around grooming as well as positive role models/behavior. Research will be used to inform creative direction of a company campaign.

Early Findings

AUSTRALIAN GEN Z - CHARACTERISTICS

LEADERSHIP AND LEARNING STYLE

ENGAGEMENT

Proposed next steps:

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