Australian GenZ/iGen Customer Segment
Delivered October 16, 2019. Contributor: Estel M.
Goals
To provide insights on the attitudes, interests, values and personality of Australian men aged 16-25 years old including their social behavior, content consumption, issues, sentiment, and insights around grooming as well as positive role models/behavior. Research will be used to inform creative direction of a company campaign.
Early Findings
AUSTRALIAN GEN Z - CHARACTERISTICS
LEADERSHIP AND LEARNING STYLE
ENGAGEMENT
Proposed next steps:
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