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Research Outline

Prepared for Alison J. | Delivered November 23, 2019

Water Filtration Product Triggers

Goals

Identify product brands and business models that are good at encouraging customers to stay up-to-date on replacement/refill products (i.e., have high compliance).

Early Findings

  •  Brita filtration systems consistently show up in “best of” lists.
  • Some companies in the water quality arena, particularly those focused on point-of-use home water systems, are turning to tech by working on apps and other connected technologies to communicate with customers about current water quality.
  • The water filters markets is projected to grow from $10.8 billion in 2018 to $14.7 billion by 2023 (CAGR of 6.3%).
  • The point-of-use water treatment systems market is projected to grow from $19.9 billion in 2018 to $32.7 billion by 2023 (10.41% CAGR). Demand for clean water is driving the market as is the growing awareness about water quality.
  • The home water filtration unit market is valued at $8.6 billion (15.9% CAGR).
  • The home water filtration unit market is largely driven by customer preferences (marketing).
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