Wonder

Direct-to-Consumer Brands Manufacturing Face Shields / Masks in the U.S.

Delivered August 25, 2020. Contributor: Agnidip M.

Goals

To identify notable emerging direct-to-consumer onshore (US-based operations and manufacturing) firms that are producing stylish face shields and / or masks in the U.S. and using creative consumer-driven branding to sell their products. Research should exclude the larger brands active in this market, such as 3M, Honeywell, MSA Safety, Bullard, Owens and Minor Inc.,
Moldex-Metric Inc., Prestige Ameritech and Alpha Pro Tech Ltd.

Early Findings

Knotty TieKnotty Tie manufactures all its products at its manufacturing facility in Denver, Colorado.
The company has been selling fashionable face masks with more than 50 designs in the United States.
Knotty Tie has also donated more than 25,000 masks to the rural hospitals in the state of Colorado.
To creatively market and sell their products, the brand has used diverse techniques such as introducing face mask flash sales (US$10 per mask), issuing limited edition Colorado face masks, etc.
The company sells its products directly to its customers through the website knottytie.com.
Alice and Olivia LLC Alice and Olivia LLC is a manufacturing company headquartered in the Greater New York area. The brand is involved in designing, manufacturing, and retailing apparel, accessories, and footwear for women.
The company has been selling face masks directly to its consumers through their online portal aliceandolivia.com.
As claimed by the company on their website, these masks are being manufactured in real time.
Coming from a fashion brand, these face masks feature Alice and Olivia’s iconic “Stace Face” pattern and are manufactured from a breathable jersey fabric.
The company has been using the hashtag #MaskTogether to inform their customers about their latest mask prints.
The #MaskTogether initiative has got more than 1,800 mentions on Instagram till date.

Research proposal:

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