To determine how the money is flowing in the stress management sub-category of the self improvement industry by what specific online courses, products and services are best selling and the companies who sell them to include background information about these companies who sell to individuals (not EAP providers)
To further determine how these identified companies with best selling stress management online courses, products, and services segregate and sub-divide their audiences, what online courses, products, and services on overcoming stress for individuals they offer have the most sophisticated marketing, and what those specific marketing techniques are
in order to design a course that has the opportunity of being acceptable for uptake to an already identified market.