Wonder

Research Outline

Prepared for Gianluca N. | Delivered June 14, 2020

Identify the top 5 selling leather bags above $800 and the the top 5 selling leather bags below $800

Goals

Identify the top 5 best-selling leather bags that sell for more than $800 and the top 5 best-selling leather bags that sell for less than $800 (focusing on BTC websites) to inform product design ideas.

Early Findings

SenreveSenreve identifies the Maestra Bag as its "ultimate bestseller", though no figures are provided. 
The Maestra Bag retails for $1,175.
Listed among its lower-cost bestsellers is Senreve's Mini Maestra.
The Mini Maestra is available for $695.
FurlaThe best-selling bag at Furla for less than $800 is the Furla Mimi'.
The Furla Mimi' is listed at a current price of $164 (normal price $328). 
Based on descending price, Furla did not list a bag valued for more than $800.
Additional FindingsBloomingdales lists Chloe Marcie Medium as among its best-sellers. 
The Chloe Marcie Medium is available for $1,990.
On its BTC website, Chloe Marcie purses are available in different sizes, but the medium is not listed. 

Summary of Early Findings in Relation to GoalsThe first hour of research involved outlining the project to determine if the requested information is available. 

Two of the recommended websites (Senreve and Furla) yielded some insights but were lacking in sales data. Italic did not offer the ability to sort its products by their popularity on its website.  

Based on our early findings, we recommend the following next steps to help inform your product design: