Signal

• Signal offers two identity solutions with relatively generic names: Onboard to Activate and Onsight Identity Resolution.
• Through the company's Onboard to Activate solution, clients upload offline customer data which is matched to online IDs in the brand's first party ID graph powered by Signal's Identity Network platform.
• With Onsight Identity Resolution, "Signal’s identity platform is able to recognize unauthenticated visitors across channels and map unauthenticated device IDs to a persistent brand identifier, such as a CRM ID, in a brand’s identity graph."
• Other terms and phrases used by Signal to describe solutions include, "people-based audiences," "user authentication," "real-time onboarding."
• Signal's messaging is not industry or client specific, rather it is to a broad audience.

Target Data

• Target Data solutions include: Marketing Intelligence Platform, Strategy & Analytics, and Addressable Media Execution. None of the solutions use a proprietary name or terminology.
• Terms and phrases used by Target Data in solution descriptions include: "addressability," "addressable campaign," "people-based campaigns."
• It's primary message is that solutions can help marketers target the right people at the right time with real-time insights in order maximize marketing dollars.
• While the overall messaging is to a broad audience, Target Data claims to work with client's to create custom solutions for specific business needs.

Additional Marketing Identity Resolution Service Companies

• A thorough search through industry publications, articles and review sites only resulted in one additional major player in identity resolution services for marketers and publishers.
•  Amperity uses artifical intelligence and the cloud to resolve identities across all platforms.