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Research Outline
Prepared for Paradowski C. | Delivered December 8, 2020
Imo's Pizza Competitors
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Goals
To identify eight (8) of Imo's competitors (including regional and national competitors) and find details such as their offering, location, number of restaurants, size, annual sales/revenue, online ordering availability, and market share.
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Early Findings
Top Competitors
In 2017, Imo's Pizza had several new competitors in the St. Louis market which included "
Pizza Head, Toppers Pizza, Mellow Mushroom
, Pieology Pizzeria, Mod Pizza, Pie Five and PizzaRev."
Pizza Today listed Domino's,
Pizza Hut, Little Caesars Pizza, Papa John’s
International, Papa Murphy’s International, California Pizza Kitchen, Marco’s Pizza, Chuck E. Cheese’s/Peter Piper Pizza, Sbarro, and Round Table Pizza as the top 10 of 100 of the largest pizza companies in the U.S. in 2019.
In 2019,
Domino's ($7.04 billion),
Pizza Hut ($5.56 billion), Little Caesars Pizza ($3.81 billion), Papa John’s International ($2.64 billion), Papa Murphy’s International ($0.75 billion), Marco's Pizza ($0.63 billion), MOD Pizza ($0.48 billion), Round Table Pizza ($0.45 billion), Hungry Howie's Pizza ($0.44 billion), and Chuck E. Cheese’s ($0.38 billion) were the leading pizza chains by sales.
There was a
2.6% growth
in the pizza segment for 2019, according to Restaurant Business.
In 2020, ZoomInfo named
Fox's Pizza Den, Flippers Pizzeria,
Jet's Pizza, Extreme Pizza, Fuel Pizza, Papa's Pizza, Jimano's Pizza, and Pizza Factory as its top competitors.
Fox's Den has
200 restaurants
across 25 states.
Flippers Pizzeria has
15 restaurants
in Central Florida.
Jet's Pizza has
470 restaurants
in the U.S.
Franchises account for
61%
of the pizza market share in the U.S.
Summary
Our background research shows that there are multiple pre-compiled lists of the top pizza restaurants in the U.S. However, to determine those that are direct competitors to Imo's Pizza based on their offering and location requires additional research for closer examination.
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