Delivered September 5, 2019. Contributor: ChristineD
Look for case studies of brands that invested in advertisements during a recession. The insights from the case studies will be used to prove or disprove the hypothesis that it pays to invest more in advertising during a recession.
IMPACT OF AD SPENDING DURING RECESSION
Based on a market study of 101 household brands, those that raised their ad spending during the 1989 to 1991 recession saw their sales jump.