Prepared for Chancy L. | Delivered June 17, 2020
COVID-19 Impacts on Charitable Fundraising
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The goal of this research is to assess how COVID-19 has impacted charitable giving to nonprofits. This information will be used to help nonprofits plan for the fundraising impacts resulting from COVID-19.
CCS Fundraising Surveys
An article published by
on June 12, 2020, provided data about how COVID-19 has impacted nonprofit fundraising and specifically compared results from two recent surveys that it conducted.
A survey conducted by CCS Fundraising polled "
representing nonprofit organizations across sectors, track performance and perceptions between May 1 and June 1[, 2020]."
Among the respondents,
experienced an increase in fundraising. That percentage marked an increase from the prior survey conducted between "between
April 1 and
May 1[, 2020]" when
of respondents said that fundraising had increased.
Among the respondents from the May-June survey,
said that fundraising had decreased. Though that is a significant level of decreased fundraising, it actually marked an improvement from the April-May survey when
said the same.
Fidelity Charitable Survey
A survey conducted by
asked philanthropic individuals about their charitable giving plans, in light of COVID-19.
Among those surveyed,
planned on increasing the amount of money they donate to charity.
of the participants said they intended "to
maintain their giving
2020 Global Trends in Giving Survey
2020 Global Trends
in Giving Survey", which was concluded on June 1, 2020, polled "
7,008 survey respondents
. . . that . . . had donated in response to the COVID-19 pandemic."
Of those respondents,
were millennials, Baby Boomers accounted for
, Gen Z accounted for
, and Gen X accounted for
Among all the donors combined,
were donating on a recurring basis.
were donating monthly,
% were donating annually,
were donating weekly, and
were donating quarterly.