Telemedicine Research

Goals

To have a robust understanding surrounding the impact, and the desire for telemedicine within the United States healthcare landscape. Specifically to know the degree to which telemedicine, like the talkspace app, is being offered by players in the healthcare space, and the degree to which consumers and patients actually expect, like, and use these kinds of offerings. Finally, to understand what the long-term potential of telemedicine is. For example, will it become a staple in healthcare, or is it just a fad.

Early Findings

  • According to The 2017 Employee Benefit Research Institute/Greenwald & Associates Consumer Engagement in Health Care Survey, telemedicine solutions are being favored by millennials and Gen Xers. Both cohorts are more likely than baby boomers to report that a telemedicine option is "extremely or very important," with 40 percent of millennials stating that telemedicine is an extremely or very important option, compared with 27 percent among Gen Xers and just 19 percent among baby boomers.
  • This google document contains an infographic with some statistics surrounding Millennial behavior with telemedicine. In summary, 74% of Millennials would pick a virtual visit with a doctor through telemedicine versus an on-person appointment. Additionally, 26% of them would be willing to switch primary care providers if they offered a video visit, and 60% support the use of telehealth to replace in-office visits. 71% want the ability to book doctors appointments though mobile apps, and 75% of parents who have tried telemedicine have rated the experience as superior to an in-office visit.
  • Millennials and Generation X want to be able to access their recommendations, services and payment options online. A study conducted at a New York City health center found them more likely than other generations to use its patient portal.
  • Six out of 10 millennials support telemedicine according to a Salesforce survey. This would include things like video chats, rather than in-person visits. A higher percentage would like their doctor to give them a mobile app for booking appointments, reviewing health records and managing their preventive care.
  • Many primary care practices are doing their best to avoid losing patients to walk-in clinics. They are offering digital ways for patients to communicate with them and schedule appointments. Some are considering telemedicine.
  • According to a survey from Harris Poll, funded by telemedicine provider American Well, 66 percent of Americans are willing to use telehealth, and 8 percent have had a telehealth visit with a doctor.
  • 73 percent of seniors who are willing to try telehealth point to faster service as the biggest motivator, higher than any other generation.
  • "Two-thirds of consumers use personal health monitoring devices and 51 percent report using mobile health apps. While millennials are more likely to use health apps for nutrition and workouts, older generations are more likely to engage with their pharmacy and health insurance apps."
  • According to Massachusetts General Hospital, 79% of patients said that scheduling a telemedicine follow-up visit was more convenient than arranging an in-person follow-up.
  • According to the American Telemedicine Association, “Studies have consistently shown that ...the quality of healthcare services delivered via telemedicine are as good those given in traditional in-person consultations.”
  • It was found that across all patient groups, digital care has become an appealing option. In fact, 70% of respondents said that they would rather choose a doctor who will provide follow-up care over e-mail or with a text message. Fifty-three percent of the respondents said that they prefer telemedicine to traditional in-person visits. Younger generations also value text-message-delivered test results and digital prescription refills. This is all available in Accenture's, 2019 Digital Health Consumer Survey.
  • Looking ahead, Accenture believes the health care industry is entering a major shift, thanks in no small part to Millennials driving that change.
  • With the U.S. provider shortage expected to reach 90,000 doctors by 2025, telemedicine’s ability to offer flexible appointment hours and help providers work from home can make hospitals appealing to prospective hires, and physicians can see patients from a wider geographic service area without needing to drive to different clinics and hospitals every day, relieving burnout.
  • A Rock Health Survey found patient interest in telehealth nearly doubled between 2017 and 2018.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour was spent scanning to ensure that there was enough publicly available data to answer all the questions, and we confirmed that there is an abundance of very recent data, that includes credible and reliable studies and statistics.
  • We provided many facts and statistics surrounding the desire for telemedicine within the United States.
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Proposed next steps:

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