Impact of Modern Life

Goals

To gather research to support these two insights:

1. Modern day living takes an equal physical toll on everyone, whether your life is more sedentary or active.
2. People don’t often realize that they are less like themselves (or can't be their most optimal selves) when they are suffering from physical discomfort.

in order to inform a creative pitch to support a creative strategy.

Early Findings

Our initial research on the first insight that modern day living takes an equal physical toll on everyone, whether your life is more sedentary or active revealed supportive data. Here are key pieces of information we found:

Impact of Modern Life

Proposed next steps:

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