To prove the ROI on virtual/augmented/XR experiences and the impact of virtual and immersive experiences on audience engagement in order to set the context for potential clients and outline the opportunity in this space.
- Provide the size of the immersive and virtual experiences market in the US and EMEA
- Provide category spend across virtual experience and experiential marketing in the US and EMEA
- Determine the key brands/large players in the space (i.e., virtual, immersive experiences, events, and platforms) in the US and EMEA
- Provide trends in the virtual & immersive experiences and entertainment market in the US and EMEA
- Provide behavioral trends amongst the Gen Z audience across augmented reality, immersive entertainment, and virtual experiences
- Provide major immersive and virtual platform trends
- Outline the major platforms and entertainment offerings in this space that serve Gen Z
- Insights into Gen Z media consumption, new and emerging behavioral data and trends
- Provide data points/statistics on the ROI and the impact of virtual, immersive experiences, AR, and VR technologies on audience engagement
- Provide case studies and reports supporting the hypothesis that these experiences offer increased engagement for audiences
- Provide brand health metrics (recall, recognition, awareness) within virtual environments and branded experiences
- Identify new ways of measuring audience engagement impacted by new and emerging technologies