Delivered March 27, 2020. Contributor: Jennifer P.
Gain an understanding of marketing music in order to develop a plan for promoting a pop music project, including insights into how to invest in various promotional strategies for the greatest level of success.
Social should be a core tool for marketing for independent musicians, however its use to grow a fan base is dependent on striking an effective balance between social and promotional content.
It's noted that an ideal balance is having about 80% of posts be conversational, and 20% promotional content.
Crowdfunding can involve support that allows fans to contribute inameaningfulway, such as sharing photographs for an album cover, collaborating with song lyric creation, or offering rewards such as free swag for financial support of a project.
Contests similarly can be promoted on social media, and ask fans to contribute in exchange for potential prizes, such as free concert tickets, albums, or music access.