Prepared for Arash E. | Delivered March 27, 2020
Independent Pop Music Artist 2
Gain an understanding of marketing music in order to develop a plan for promoting a pop music project, including insights into how to invest in various promotional strategies for the greatest level of success.
Social should be a
core tool for marketing
for independent musicians, however its
to grow a fan base is dependent on striking an effective balance between social and promotional content.
It's noted that an ideal balance is having about
of posts be conversational, and
Examples of ideal content to include are video and photo of recording in the studio, short song previews, and
images from performances or tours.
ther social media strategies
for independent artists to promote include targeted hashtags, Facebook groups, and cross promoting on social media with other independent musicians.
Crowdfunding & Contests
Two suggestions for gaining fan engagement are to
use an online crowdfunding platform,
as well as creating online contests.
can involve support that allows fans to contribute
, such as sharing photographs for an album cover, collaborating with song lyric creation, or offering rewards such as free swag for financial support of a project.
Contests similarly can be
promoted on social media
, and ask fans to contribute in exchange for potential prizes, such as free concert tickets, albums, or music access.
Both these strategies allow independent artists to get the word out about their music, while
generating organic fan engagement.
The artist website
can also be a tool to reach new fans if designed and promoted effectively.
Various platforms allow artists to
embed streaming music into a website
, allowing fans to visit and preview content, which can aid in building an e-mail list for later promoting content and events.
One source notes
that new fans are more likely to genuinely engage with content on a website than on social media platforms.
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