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Research Outline
Prepared for Greg R. | Delivered March 20, 2020
Bangalore Luxury Housing
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Goals
To find insights on luxury apartments in Bangalore. These could include selling points and buyer profiles. The information will be used for marketing purposes.
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Early Findings
Luxury apartment sales in Bangalore
In cities such as Bangalore, it is the
middle-class group
that represent a growing market for premium or luxury housing, driven by their desire to expand their family living space, as well as upgrading their lifestyle.
Initially, the market was focused on high
net worth individuals
and ultra-high net worth individuals, Bangalore, being the
third largest hub
of high net investors in India.
However, luxury housing developers introduced affordable luxury offerings to appeal to a
much larger segment.
In Bangalore, areas with this type of projects include
Whitefield and North Bangalore.
The growth in demand for luxury properties in general is
prevalent in area
s such as the Secondary Business District, CBD area Outer Ring Road, and North Bangalore.
Most important selling points for people seeking luxury units in Bangalore
Essential selling points for premium housing in Bangalore include the development of quality products with
lower prices
, a concept that is sometimes described as "
affordable luxury".
Developers are marketing high-end facilities and luxury features at
reasonable prices.
Buyers have to compromise on
space and type
of area but they get luxury features.
Developers have to reduce their margins but bank
on volume.
The development of this concept is
boosting the market.
Luxury property developers had to expand their segments due to a downturn in the market and a rise in unsold luxury property stock of
6% in Bangalore.
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