Prepared for Greg R. | Delivered March 20, 2020
Wealthy Indians: Real Estate, Habits, and News Sources
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This research aims to identify the following:
1. To identify 2-3 additional insights on wealthy Indians.
2. To create a demographic analysis of wealthy/rich Indians.
provide 2-3 insights on the main news sources in India.
Rich Indians and Investments
According to a survey by Hurun India, India's rich are most likely to invest more in the
real estate sector
in the next three years. "Over
of those surveyed said that they will make more investment in real estate, for about half of them, investment in real estate is to retain the status quo."
Some of India’s richest individuals consider
to be the second safest asset option, followed by fixed income and deposits.
Rich Indians and Real Estate
According to a ‘GROHE Hurun India Real Estate Rich List 2019
of the richest Indians from the real estate sector are based in Mumbai, Delhi, and Bengaluru. "Mumbai accounted for
of the top
37 of the 100
names being its residents. Delhi and Bengaluru accounted for
each featured on the list."
of the individuals mentioned on GROHE Hurun India Real Estate Rich List 2019 are first-generation entrepreneurs. The average age of the individuals on the list is
. Six individuals under the age of
and three above the age of
also made it to the list."
The wealth of rich real estate tycoons in India increased to
According to Knight Frank, the "
US and UK
are of high interest for the India ultra-rich, from business as well as leisure and lifestyle purposes."
India's high net-worth-individuals (
) prefer buying property in
. These properties are mainly for
such as a holiday home or a transit residence while on business trips).
"Most wealthy Indians use the
liberalized remittances route
(LRS) to acquire property in Britain. "
" Indians have invested close to
in overseas immovable property. "
Habits of India's Rich
Over one-third of India's high net-worth-individuals (
for their leisure and entertainment.
The second most preferred activity among rich Indians is
, with about "
of them likely to be found reading in their spare time", followed by
as the third-best leisure activity.
News Sources in India
The Top 5 Dailies in India and Total Readership (2019)
The Times of India:
The Economic Times:
The Indian Express:
The New Indian Express:
All English Dailies:
The Economic Times (ET) is India’s fourth-largest English newspaper with a total readership of
3.7 million readers
Hindu Business Line, Business Standard, Mint, and Financial Express have a total readership of less than
For readers of the Economic Times, "over
have come from the NCCS A socioeconomic category and over a
of their new readers belong to the NCCS A1 category.
of ET’s total readers belong to the NCCS A category."
For this hour, we tried identifying as much of the requested information as possible. We were able to identify some additional insights on India's rich, their real estate investment habits, and also found insights on the main news sources in India.
The New Consumer Classification System (
) is India's industry standard used to classify households in India, with category A being used to categorize
. Based on India's readership statistics, it is likely that non-resident Indians and wealthy Indians read the Economic Times. The Times of India and The Hindu are also the top two media sources, and it is also likely that non-resident and wealthy Indians read these two newspapers to stay updated on Indian news.
Exact statistics on the average number of properties wealthy Indians own did not appear immediately available in this search.
We can continue the research to focus more on demographics and general consumer habits, we also came across additional insights and statistics on the readership of India's top newspapers, which might also be of interest.
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