Pure Point Financial


A background of the company Pure Point Financial, including positioning, trends and overview of their industry, and competitors in order to prepare for a business meeting

Early Findings

Pure Point Financial

Online Banking Trends

  • Customers are increasingly choosing online banks because they are more efficient, afford greater control over ones money, are easy to access via mobile apps, have lower account costs, and are more personalized.
  • By the end of 2019, approximately two billion people will be using mobile banking.
  • Online banks often meet a key demand in modern banking, the desire for accessible services, and especially self-service options. a need for banking to offer services in the most accessible manner, in the form of self-service.

Proposed next steps:

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