Future Trends in Luxury Car Marketing and Sales
To gain an understanding of the future industry trends in luxury car marketing and sales.
INCREASED PURCHASING FROM CHINESE CONSUMERS
USE OF DIGITAL CHANNELS IN PURCHASE
INFLUENCE OF YOUNGER CONSUMERS
- By 2025, new generations will affect the growth of the luxury industry.
- Generations Y and Z will represent an estimated 55% of the 2025 luxury market and the two generations will contribute an estimated 130% of market growth between now and then. This will offset the decline in sales among older generations.
- Luxury car brands should thus plan to target younger consumers in their marketing efforts in the coming years because these consumers will influence sales within the luxury industry.
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