Wonder

Research Outline

Prepared for Chris W. | Delivered October 7, 2019

Community-centric Travel Market

Goals

To obtain trends, statistics, revenue, and segments for the community-centric hospitality market. Just like FTLO, brands within this market are typically focused on "cultivating community through travel".

Early Findings

 For The Love Of Travel (known as FTLO) is a technology-enabled travel brand that is "reimagining the group travel experience for young adults". The company enables solo travelers to find community by connecting with like-minded people all over the world.
FTLO is focused on group travel for young adults aged 25 to 39 years.
According to Allied Market Research, the group travel market in the Asia-Pacific region is expected to be worth $689.5 billion by 2030. This market would grow at a CAGR of 6.0% between the 2019-2030 forecast period.
Tourism South East reports that the group travel sector is an integral and important market within the travel, leisure, and tourism industry. 
In the United Kingdom, about "7 million people take a coach tour holiday" yearly.
Claire Gilbert, the owner of Fine Tours and Cruises, states that “group travel is both exciting and intimidating,”. 
From the perspective of travel agents and companies, Gilbert said: “it’s nice to have that much business concentrated on one destination and in a narrow timeframe".