To have a robust understanding on the degree of influence surrounding eco-consciousness in the airline travel industry in the United States. Specifically, to have data on whether the rise of eco-consciousness is affecting whether Americans are curbing their air travel, and are choosing different types of travel instead. Additionally, to know whether it is affecting their choice in airlines. Finally, to look at trends of eco-consciousness and how it is affecting the airline industry, what consumers think about eco-consciousness and its relation to airline travel, and how airlines are addressing it.