Definitions

Influence Marketing

• Influence marketing, also known as marketing influence, is defined as "the set of techniques that tend to use the force of recommendation or prescription of influencers."

Influencer Marketing Agency

• An influencer marketing agency identifies influencers and platforms that would be most relevant of a brand's/company's purposes.
• The agency drives the campaign, provides corrective actions, and analyze the result.

Influencer Marketing

• Influencer is defined as a "form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers."

Top Social Media Marketing Agencies

• The following are five of the top agencies as per third-party sites: The Manifest, UpCity, Google, and Clutch.
•  LYFE Marketing 
•  Disruptive Advertising 
•  Boostability 
•  SociallyIn 
•  Bad Rhino 

Benefits of Hiring a Social Media Marketing Agency

•  Business marketing. With effective strategies, social media marketing is a great way of informing the public on the products and services of a company/brand.
•  Building brand recognition. Social media professionals and experts have the ability to determine how to garner attention for a brand. They understand where to begin, the most effective platform options, and the relevant content.
•  Getting clientele. By making a brand more accessible, agencies optimize their ability to convert visitors to loyal customers.
•  Dealing with competition. In competitive environments, an agency would be key in placing a brand ahead of the competition.

Summary of our Early Findings

• As we carried out our research, we came across insights into social media marketing agencies. These agencies may also run influencer marketing campaigns.
• Continued research will focus only on influencer marketing agencies.