Influencer Marketing Industry: US


To understand the influence/influencer marketing industry in the US in order to inform the decision of hiring one.

To understand the difference between influence marketing/influencer marketing and influencer campaign services.

Early Findings


Influence Marketing

Influencer Marketing Agency

Influencer Marketing

  • Influencer is defined as a "form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers."

Top Social Media Marketing Agencies

Benefits of Hiring a Social Media Marketing Agency

  • Business marketing. With effective strategies, social media marketing is a great way of informing the public on the products and services of a company/brand.
  • Building brand recognition. Social media professionals and experts have the ability to determine how to garner attention for a brand. They understand where to begin, the most effective platform options, and the relevant content.
  • Getting clientele. By making a brand more accessible, agencies optimize their ability to convert visitors to loyal customers.
  • Dealing with competition. In competitive environments, an agency would be key in placing a brand ahead of the competition.

Summary of our Early Findings

  • As we carried out our research, we came across insights into social media marketing agencies. These agencies may also run influencer marketing campaigns.
  • Continued research will focus only on influencer marketing agencies.

Proposed next steps:

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