Research Outline

Gaming: Importance of Influencer Marketing


To determine whether influencer marketing should be an important component for gaming brands and performance advertisers.

Early Findings


  • Finding an influencer that resonates with the genre and has access to the right demographic is the real challenge.
  • Gaming companies are constantly increasing their influencer marketing spend. The average marketing spend is about 30% of their total revenue. This market generated $41.37 billion in 2018.

Importance of Influencer Marketing

Case Study 1: Azur Games

Case Study 2: Ubisoft