Chinese Influencer Compensation
Provide information on how influencers are compensated by brands in China vs. the USA, and specifically how the transactions occur
Of any social media platform in China, WeChat influencers make the most. These influences tend to make between .5RMB and 1.5RMB per view. Overall the cost of one WeChat influencer campaign averages around 1 RMB per view. Payment for Chinese influencers is also based on their varied team structure, with Chinese influencers likely to actually be a large team that partners with a brand vs an individual.
Another way Chinese influencers earn income is via programmatic advertising, in which they select the display of banners as part of their post, and WeChat shares 8-10% of the ad’s revenue with them. It’s also noted that influencers may received external funding to launch product lines. For example, top influencer Li uses her influence to promote her brand, has also used her following to receive outside investment to fund her product line, but valuation or amounts invested were not publicly disclosed. WeChat and other platforms have options for users to link their bank accounts to their platform username, which allows them to both buy and earn.
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