Delivered September 30, 2019. Contributor: ChristineD
Identify case studies of successful influencer marketing campaigns in China with a focus on how creator studios and influencer incubators work. The information will be used to determine how this marketing tactic has developed in China.
The training will include lessons such as camera presence techniques, types of videos, product-selling, and other relevant topics.
Based on an assessment from a USC associate professor and author of the Social Media Entertainment book, China's influencer industry "has accelerated far more quickly and provides more lucrative careers for its creators" even if it is still in its early stages compared to Western models.
Once Ms. Xi was chosen by Ruhnn from among thousands of accounts, her follower count jumped from 300,000 to almost 1 million across all her social media accounts.