Influencer Marketing in China

Goals

Identify case studies of successful influencer marketing campaigns in China with a focus on how creator studios and influencer incubators work. The information will be used to determine how this marketing tactic has developed in China.

Early Findings

INFLUENCER INCUBATOR CASE STUDY

SUCCESS METRICS

Proposed next steps:

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Our initial research provided a case study on how influencer incubators and creator studios work in contributing to the success of an influencer. As there are many reports available on this topic, we propose continuing the research to identify 2-3 additional case studies of successful influencer marketing campaigns in China with focus on how influencer incubators and creator studios contribute to the success of an influencer. For each study, we will provide an overview of the campaign and metrics of success.