Hydro Flask

• Advertising spend is not published in its annual report as the company has been acquired by Helen of Troy in 2016. 
• It is included in the Selling General and Administrative Expense section in Helen of Troy's Profit and Loss Account.
• The parent company, Helen of Troy, spent $61.4, $57.7 and $54.2 million during fiscal 2018, 2017 and 2016, respectively.
• The company generated a 16X return on ad spend on Instagram between November 2018–February 2019, compared to the previous 4 month period, and an 80% increase in revenue.
• Hydro Flask used ads in Instagram stories to reach their customers.
• Another medium that was used for advertising was video clips, an example of which is the Let’s Go! video, produced by a creative agency based in Portland, Oregon, and called North. It was released in April 2019. 
• It has a channel on Youtube. 
• In the last 6 months, the company has generated online traffic of 2 million visitors on desktop and mobile web, with a 36.92% bounce rate.
• Around 75% of traffic was generated by search and 22% was direct traffic.
• It generated 1.2% of its traffic from referrals, from sites such as shoppingdiscovery.com, thewirecutter.com, and groupon.com.

Yeti

• Yeti's advertising spend was $33.1 million in 2016, $26.5 million in 2017, and $27.5 million in 2018.
• The company uses various advertising channels such as YETI Ambassadors, traditional, digital, and social media, original YETI films, and community events.
• Yeti placed ads in digital, print, and national TV in 2019.
• The company invested in premium ad units and advertised on more than 250 different Media Properties in the last year across multiple media formats.

Klean Kanteen

• It is a privately owned company, whose financial statements are not freely available online.

Corkcicle

• The company has only 35 employees and does not publish its financial statements online.

Summary of Findings