At a high level to understand what information is available about the relationship between the act of baking and how it helps us connect with the people we do it with. Specifically, to find out what senses are most stimulated through the act of baking, whether there are studies are available on whether baking helps us to recall memories from our childhood, the age groups that are most likely to bake together, and the age groups that are least likely to. Separately, to understand the age groups that are least likely to communicate with one another in a broader sense. To find out some key common topics/themes that inter-generational family members talk to each other about and care about. To find out what people 25 and under think about older generations, specifically to see if they consider them relevant. Additionally, to get an age range breakdown is of the most popular ‘influencers’ in social media, and the common themes people aged 100 and above are talking about online.