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Research Outline
Prepared for James W. | Delivered September 16, 2019
Information on Sobey's Executives
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Goals
To gain more information on the personal and professional details of each of the Sobey’s executives listed in order to prepare for a meeting with a potential client
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Early Findings
CMO Sandra Sanderson is
a marathon runner,
and often uses the hobby as way to describe her approach to goals and career.
She’s also switched back and forth between working for companies in both Canada and the US, and her appointment to CMO at Sobey's included a
return to work in Canada.
VP Derek Kent is a
huge sports fan
, posting often about the NBA and NHL on his Twitter account.
VP CRM & Loyalty Shawn Bloom
recently spoke at the Retail Council of Canada’s Retail Marketing conference, sharing his belief in focus on whole customer experience as key to driving loyalty, vs. loyalty programs alone.
Erika DeHaas has
recently participated
in an event to promote the partnership between Toronto Raptors and Sobey's, where the company received media coverage for awarding free tickets to NBA fans. She also posts often
about sports
on Twitter, and is a fan of the Olympics.
In his previous role for St. Josephs, George was
interviewed by the Canada Post
regarding his passion for print media, specifically his expertise in print catalog strategy.
On
her Twitter profile
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lists herself as “Intuitive, creative & strategic marketer, passionate for real food not trend, image hunter, city explorer, nature aficionado... et
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” and appears to have interests in culture, design, and activism.
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