To have insights into subscription box metrics. Specifically to understand industry pricing averages, how often these boxes are delivered (every month, every 3 months, every 6 months), and what the industry average churn rates of subscription boxes are. For example, after 6 months, what percentage of customers who signed up still use the service. Additionally, to have insights into why consumers like subscription boxes, what features of subscription boxes do consumers like, along with the most common reasons customers have for signing up to subscription boxes in the first place, as well as the most common reasons customers give for canceling their subscription boxes. Finally, to have a list of 15 of the most popular subscription boxes and for those, to have a description of them, the general frequency of delivery to customers, the pricing structure, and any other points of interest about the subscription box.