Research Outline

Kids' STEM Educational Subscription Box Research


To supply insights on STEM educational subscription boxes for kids by providing the following information: The market size of the space, the key players in the space, African American companies in the space (if any), and any other insight relating to the industry in general.

Early Findings

Subscription Box Industry Insights

  • According to a 2019 report by the Subscription Trade Association (SUBTA), the e-commerce subscription market experienced an annual growth of 17.33% in the previous five years.
  • 69% of US consumers have multiple subscriptions, 28% have at least 4.
  • As of February 2018, there were over 7,000 subscription box companies globally; over 70% were in the US.
  • From April 2014 to April 2018, the subscription box industry grew by 890%.
  • According to a survey by Craft, the five most popular subscription box service brands in the US are Dollar Shave Club (29%), Ipsy (21%), Blue Apron (17%), Bark Box (17%), and HelloFresh (16%).
  • Over half (54%) of US online shoppers subscribe to a subscription box service.
  • In general, the US has about 200 different subscription services for children.
  • According to Pitchbook data, as of December 2019, US venture capital funding for subscription boxes was about $426 million.
  • As of 2019, there were about 18.5 million subscription box shoppers in the US; 90% of Gen Z shoppers use subscription services.
  • According to a 2019 McKinsey estimate, the entire market size for US subscription e-commerce services ranges from $12 billion to $15 billion.


  • Initial research suggests that publicly available market data on stem subscription boxes for kids, or even general educational subscription boxes, is very limited. This is mostly due to the unavailability of credible research that addresses the market for educational subscription boxes for kids. A majority of publicly available data regarding the subscription box industry in the US are generally focused on clothing and fashion, cosmetics and makeup, and food kits.
  • Due to the unavailability of recent and public data on the stem subscription box industry for kids, we suggest further research to estimate the market size of the US subscription boxes that are kids focused, using data from the last five years.
  • The US was adopted as the geographical focus for the initial research and will be maintained for the research going forward. If a different geographical focus is required (e.g global), this should be communicated in any further correspondence.
  • To continue providing value to fulfill the goals of this research, the research team suggests moving forward with the below research options. Please select the appropriate options to move forward with the research.