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Research Outline
Prepared for Kristin K. | Delivered February 12, 2020
Mobile Gaming Industry
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Goals
To understand the mobile gaming industry.
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Early Findings
The North American market size for mobile gaming is estimated at
$10 billion
, with mobile gaming accounting for around 51% of the global gaming industry.
There will be an estimated
213 million
mobile
g
a
m
e
r
s
by 2020, up from 180.4 million in 2016.
However,
TechCrunch
has a slightly different estimation. They found the global gaming industry is worth $152 billion, with mobile gaming having a 45% market share ($68.5 billion).
The mobile gaming segment is predicted to grow
10.2%
YOY.
Games account for
1/3
of all app downloads, nearly 3/4 of money spent on apps and 1/10 of time spent within mobile apps.
Nearly
2.4 billion
people worldwide are predicted to spend time on mobile gaming by the end of 2019.
The
average age
of a mobile gamer is 36.3 and they are fairly evenly split between male/female.
The
leading mobile gaming
development companies are
S
u
p
e
r
c
e
l
l
,
T
e
n
c
e
n
t
,
N
i
a
n
t
i
c
, NetEase and Machine Zone.
According to Apple and Google, out of
792,000 publishers
on their app stores, 108,000 are game publishers (~15%).
Around
50%
of all app users play games on their mobile device. The category is second only to social media and communications among all app types.
One
key driver
for the growth of mobile gaming, aside from general smartphone penetration, is improved technology leading to a more realistic and improved gaming experience.
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