Sperry paid these fashion influencers to engage their followers. Influencers would wear Sperry boots and use the hashtag OOTD (outfit of the day). Using micro-influencers was helpful and successful, mainly because Sperry engaged micro-influencers to create an authentic connection between the target audience and the brand.
As a fashion brand, Forever 21 is a household name with a varying target audience. To attract and raise awareness for their plus-size audience, the brand used plus size fashion influencer, Kristal Heredia.
Heredia, a micro-influencer is popular on Instagram for her bold and fearless sense of fashion, which primarily focuses on promoting body positivity and embracing her curves.
Heredia, was, therefore, the ideal micro-influencer for Forever 21, as the brand sought to promote the plus-size collection.
Forever 21 shares her posts routinely, and it has proven to be a success as the brand capitalized on a highly engaged micro-influencer with a plus-size fan base.