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Research Outline
Prepared for Ramon B. | Delivered March 3, 2020
Instagram - Audience Growth Strategies
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Goals
To obtain strategies that can be used by brands and businesses to improve their Instagram profile, build a large audience, and keep that audience engaged.
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Early Findings
According to 9 Clouds, the following tips would help grow a business's Instagram following: sharing
good content consistently
, monitoring
hashtags
in the business's target market, holding
contests
in collaboration with other Instagram accounts in the same niche,
avoid buying
followers, and
promoting
the account.
By partnering with another business in the same niche on Instagram, both brands can offer a contest or giveaway that requires users to
follow both accounts
in order to be entered. This eventually helps both brands
gain quality followers
.
Neil Patel suggests that to promote a brand on Instagram and drive sales, it is important to
include a link
to drive traffic to the business's website. Also, the Instagram name chosen should be the same as, or similar to, the business’s name
across other social media
platforms. This ensures that the brand is easily recognizable.
Brands should create
popular posts
, preferably images, that users are willing to follow. Also, Instagram has a social culture, therefore, it is important to
avoid hard selling
.
Findings from the Sprout Social Index reveal "that
72%
of consumers want
discounts or sales
to be posted on brands’ social media."
Also, it very beneficial to increase engagement with consumers on social media. According to Sprout Social, "when customers feel connected to the brand, they’re
68%
more likely to
recommend
it to a friend and
76%
more likely to
buy it over a competitor
."
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