Wonder

Research Outline

Prepared for Ramon B. | Delivered March 27, 2020

Instagram Shopping Sales and Conversion

Goals

Obtain insights and statistics on Instagram shopping sales, growth, and conversion from Instagram shopping posts such as the revenue being generated by businesses from these posts. The information will be used to present research and statistics on Instagram shopping.

Early Findings

Instagram Shopping Sales and Conversion
The top 100 brands on Instagram have experienced having their engagement rate on the platform increase by 53% annually.
 
Around 60% of people surveyed mentioned that they find out about new products on the platform.
 Seventy percent of Instagram users are followers of a brand on the platform.
After viewing a business post, 70% of users usually act by searching, shopping, talking to a friend, or going to a website.
The average order amount of buyers who bought items through Instagram referrals is around $65.00.
 


Brands who Experienced Success with Instagram Shopping
 Magnolia Boutique earned 20% more in Instagram revenue.
Its traffic jumped by 4% week-over-week (WoW).
 
The brand has around 117 posts with tagged products.
 
Natori gained a 1,416% week-over-week increase in traffic on the platform.
It has also seen a 100% WoW increase in revenue from the platform.
So far, the brand has around 61 posts with tagged products.

Proprietary Database Search Results
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
 
Summary of Findings:
Our initial report provided some insights and statistics on Instagram shopping sales, growth, and conversion from Instagram shopping posts from brands.