Instagram Shopping Sales and Conversion
- The top 100 brands on Instagram have experienced having their engagement rate on the platform increase by 53% annually.
- Around 60% of people surveyed mentioned that they find out about new products on the platform.
- Seventy percent of Instagram users are followers of a brand on the platform.
- After viewing a business post, 70% of users usually act by searching, shopping, talking to a friend, or going to a website.
- The average order amount of buyers who bought items through Instagram referrals is around $65.00.
Brands who Experienced Success with Instagram Shopping
Proprietary Database Search Results
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Summary of Findings:
Our initial report provided some insights and statistics on Instagram shopping sales, growth, and conversion from Instagram shopping posts from brands.