U.K. Fitness App Market

Goals

The goal of this research is to identify four key players and trends in the U.K. fitness app market. This information will be used to for a client seeking an opportunity in the U.K. fitness app market.

Early Findings

Top Fitness Apps in the U.K.

  • MyFitnessPal was "the most used iPad health and fitness app[] in the United Kingdom (UK) during August 2019, ranked by daily active users", as it had about 17,500 daily active iPad users.
  • Fitbit was "the most used iPhone health and fitness app[] in Great Britain (GB) in August 2019, ranked by daily active users", as it had about 294,000 daily active [iPhone] users. Fitbit was also "the most used Google Play store health and fitness app[] in Great Britain during August 2019, ranked by daily active users", as it had about 21,700 daily active Google Play users.

Fitness App Trends

  • Inter-app synching is a trend in the U.K. fitness app market.
  • Workouts created via machine learning is another trend in the U.K. fitness app market.
  • A global trend in fitness apps is that they are increasingly "includ[ing] 30-minute workouts because people are searching for a quick challenge."

Proposed next steps:

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