U.K. Fitness App Market
Delivered February 23, 2020. Contributor: Josh T.
Goals
The goal of this research is to identify four key players and trends in the U.K. fitness app market. This information will be used to for a client seeking an opportunity in the U.K. fitness app market.
Early Findings
Top Fitness Apps in the U.K.
- MyFitnessPal was "the most used iPad health and fitness app[] in the United Kingdom (UK) during August 2019, ranked by daily active users", as it had about 17,500 daily active iPad users.
- Fitbit was "the most used iPhone health and fitness app[] in Great Britain (GB) in August 2019, ranked by daily active users", as it had about 294,000 daily active [iPhone] users. Fitbit was also "the most used Google Play store health and fitness app[] in Great Britain during August 2019, ranked by daily active users", as it had about 21,700 daily active Google Play users.
Fitness App Trends
- Inter-app synching is a trend in the U.K. fitness app market.
- Workouts created via machine learning is another trend in the U.K. fitness app market.
- A global trend in fitness apps is that they are increasingly "includ[ing] 30-minute workouts because people are searching for a quick challenge."
Research proposal:
Only the project owner can select the next research path.