Top Fitness Apps in the U.K.

• Strava has been described as "the UK's most popular run and cycle tracker."

• MyFitnessPal was "the most used iPad health and fitness app[] in the United Kingdom (UK) during August 2019, ranked by daily active users", as it had about 17,500 daily active iPad users.
• Fitbit was "the most used iPhone health and fitness app[] in Great Britain (GB) in August 2019, ranked by daily active users", as it had about 294,000 daily active [iPhone] users. Fitbit was also "the most used Google Play store health and fitness app[] in Great Britain during August 2019, ranked by daily active users", as it had about 21,700 daily active Google Play users.

Fitness App Trends

•  Inter-app synching is a trend in the U.K. fitness app market.
• Workouts created via machine learning is another trend in the U.K. fitness app market.
• A global trend in fitness apps is that they are increasingly "includ[ing] 30-minute workouts because people are searching for a quick challenge."