Research Outline

U.K. Fitness App Market

Goals

The goal of this research is to identify four key players and trends in the U.K. fitness app market. This information will be used to for a client seeking an opportunity in the U.K. fitness app market.

Early Findings

Top Fitness Apps in the U.K.

  • MyFitnessPal was "the most used iPad health and fitness app[] in the United Kingdom (UK) during August 2019, ranked by daily active users", as it had about 17,500 daily active iPad users.
  • Fitbit was "the most used iPhone health and fitness app[] in Great Britain (GB) in August 2019, ranked by daily active users", as it had about 294,000 daily active [iPhone] users. Fitbit was also "the most used Google Play store health and fitness app[] in Great Britain during August 2019, ranked by daily active users", as it had about 21,700 daily active Google Play users.

Fitness App Trends

  • Inter-app synching is a trend in the U.K. fitness app market.
  • Workouts created via machine learning is another trend in the U.K. fitness app market.
  • A global trend in fitness apps is that they are increasingly "includ[ing] 30-minute workouts because people are searching for a quick challenge."
Prepared By
Josh T.
1082 assignments | 5.0