Promotions in the Dentistry Industry

Goals

Identify promotions or special offers that dentistry organizations have in the marketplace in the past two years, particularly offers from Dental Service Organizations, companies that specialize in implants or dentures, and companies that specialize in Clear Aligners (Invisalign, Smile Direct Club, and Candid). Separate the results of the research into the following categories: General Dentistry, Dentures, Implants, and Orthodontics.

Early Findings

General Dentistry

  • Allied Dental of Old Bridge has a $69 special offer for new patients and a $299 whitening special.
  • Aspen Dental offers a $19 exam and X-ray for new patients in Illinois and Tennesse.
  • Aspen Dental has run 29 nationally-aired TV commercials about their services.

Dentures

  • Polident and PoliGrip have run several national TV ad campaigns about their dentures.

Implants

Orthodontics

Other Relevant Information

  • Becker's Dental provides a list of 20 dental service organizations from across the US including Allied Dental, American Dental Partners, and Aspen Dental Practice Management.
  • iDataResearch has a report of the 14 top dental implant companies in the US.

Proposed next steps:

You need to be the project owner to select a next step.
In our initial hour of research, we found a variety of information about promotions and special offers in the dentistry industry. We recommend continuing our research by creating four requests for each of the categories outlined (General Dentistry, Dentures, Implants, and Orthodontics). For each request, we would identify 4-5 major players in the US in the specified sector and identify the special offers, promotions, and advertising they have offered in the past two years, along with any metrics available for the success of these promotions.
Alternatively, we could continue our research by identifying best practices in promotions in the dentistry industry. For each of the four categories (General Dentistry, Dentures, Implants, and Orthodontics), we would identify 4-5 best practices in providing a promotion or special offer. Each practice would include an explanation of why it is a best practice and an example of a business using the best practice.
Other: You tell us how to proceed.