Bath Towels Usage

Goals

Obtain information on people's hygiene in the bathroom, specifically about how often they use and wash their bath towels. Determine also how often should people wash their towels and what lurks on towels if they are not washed (bacteria, germs, viruses, fungi, etc.). Determine also how often should people replace their bath towels. Obtain information also on what people think the answer is to how often they should wash their towels. Determine also the kind of towel and what materials in a towel that will last even after multiple washes. Obtain case studies also that looks into hygiene in the bathroom regarding bath towels and why it's important. Obtain also some of the opinions or interview excerpts from doctors on how often should people wash their towels. The information will be used for a pitch that will be tailored to journalists in the home space who would be interested in writing about a bath towel client.

Early Findings

Bath Towels Usage


Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings:
Our one hour of research provided some insights from doctors on how dirty towels are. We also provided some recommendations from the Cleaning Institute on how often should people wash their towels.
We also presented the percentage of Americans that wash their towels weekly based on a survey.

Proposed next steps:

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