Wonder

Research Outline

Prepared for Meghan E. | Delivered October 3, 2019

Connected Devices

Goals

To understand how many connected devices there are per household in the United States, what those devices are, and how this is expected to trend in the future. 

Early Findings

Current Connect Device StatisticsAccording to Cisco, there are currently 2.6 billion connected devices in the US. 
There are approximately 8 connected devices per person in the United States. 
The average US household has more than 10 "smart home" connected devices. 
Growth of Connected Devices By 2022, the number of connected devices is expected to grow to 4.6 billion or 13.6 per person. 
 By 2030, the number of connected devices per person is expected to grow to 15. 
Types of Connected DevicesThe top connected devices in US household relate to security and safety, utilities management, wellness monitoring, smart appliances, and entertainment. 
In security and safety, the top devices are connected smoke/CO detectors, remote video, connected locks, and connected leak detectors.
In utilities management, the top devices are connected thermostats, connected lighting, connected energy tracking, and connected lawn sprinklers.
In wellness monitoring, the top devices are vitals data uploading, connected scales, elderly/child activity uploading, and connected pill cases.
In smart appliances, the top devices are connected washer/dryer/dishwasher, connected stove/oven, connected refrigerator/pantry, and connected cleaning/vacuum.
In entertainment, the top devices are connected televisions, multi-room music, seamless audio/video playback, and room-controlling home theater devices. 
Other popular connected devices are smart phones, PCs, and tablets. 
CONNECTED DEVICE DEMOGRAPHICSAccording to McKinsey, connected device ownership demographics can be divided into traditionalists, urban dwellers, family first, affluent nesters, and social climbers.
TraditionalistsTraditionalists have an average income of $35,000 and are between the ages of 45-64.
They live in single family homes in suburban and rural areas. 
They can be married or single with no children in the home. 
Their connected home interests are securities, utilities, and entertainment. 
 Top connected devices for this group are connected thermostats, lighting, and connected smoke detectors. 
Urban Dwellers Urban Dwellers are between the ages of 25-34 and make about $45,000 per year. 
They live in urban areas, usually in an apartment setting. 
They can be single or married with no children. 
Their connected home interests are security, utilities, and wellness. 
Top connected devices for this group are connected thermostats, energy tracking, and connected smoke detectors. 
Family FirstFamily Firsts have an average income of $40,000 and are between the ages of 45-64.
They live in single family homes in suburban areas. 
They are married with no children in the home. 
Their connected home interests are securities, wellness, and entertainment.
 Top connected devices for this group are remote video feed, connected locks, and connected smoke detectors. 
Affluent NestersAffluent Nesters have an average income of $75,000 and are between the ages of 25-44.
They live in single family homes in suburban areas. 
They are married with 2 or more children in the home. 
Their connected home interests are securities, utilities, and wellness.
 Top connected devices for this group are connected thermostats, energy tracking, and connected smoke detectors. 
Social ClimbersSocial Climbers have an average income of $100,000+ and are between the ages of 25-44.
They live in single family homes in suburban or urban areas. 
They are married with 1 or more children in the home. 
Their connected home interests are utilities, security, and wellness.
 Top connected devices for this group are connected thermostats, connected locks, and remote video feed. 
PROPRIETARY RESEARCH AVAILABLEWe found some proprietary research from one of our data partners which may be helpful:

U.S. Smart Home Device Forecast Update, 2019–2023: CY 3Q19 (IDC, $4,500)

If you'd like us to purchase this report on your behalf, just let us know!