To understand how many connected devices there are per household in the United States, what those devices are, and how this is expected to trend in the future.
Current Connect Device Statistics
Growth of Connected Devices
Types of Connected Devices
- The top connected devices in US household relate to security and safety, utilities management, wellness monitoring, smart appliances, and entertainment.
- In security and safety, the top devices are connected smoke/CO detectors, remote video, connected locks, and connected leak detectors.
- In utilities management, the top devices are connected thermostats, connected lighting, connected energy tracking, and connected lawn sprinklers.
- In wellness monitoring, the top devices are vitals data uploading, connected scales, elderly/child activity uploading, and connected pill cases.
- In smart appliances, the top devices are connected washer/dryer/dishwasher, connected stove/oven, connected refrigerator/pantry, and connected cleaning/vacuum.
- In entertainment, the top devices are connected televisions, multi-room music, seamless audio/video playback, and room-controlling home theater devices.
- Other popular connected devices are smart phones, PCs, and tablets.
CONNECTED DEVICE DEMOGRAPHICS
According to McKinsey, connected device ownership demographics can be divided into traditionalists, urban dwellers, family first, affluent nesters, and social climbers.
Family FirstFamily Firsts have an average income of $40,000 and are between the ages of 45-64.They live in single family homes in suburban areas. They are married with no children in the home. Their connected home interests are securities, wellness, and entertainment. Top connected devices for this group are remote video feed, connected locks, and connected smoke detectors.
Affluent NestersAffluent Nesters have an average income of $75,000 and are between the ages of 25-44.They live in single family homes in suburban areas. They are married with 2 or more children in the home. Their connected home interests are securities, utilities, and wellness. Top connected devices for this group are connected thermostats, energy tracking, and connected smoke detectors.
Social ClimbersSocial Climbers have an average income of $100,000+ and are between the ages of 25-44.They live in single family homes in suburban or urban areas. They are married with 1 or more children in the home. Their connected home interests are utilities, security, and wellness. Top connected devices for this group are connected thermostats, connected locks, and remote video feed.
PROPRIETARY RESEARCH AVAILABLE
U.S. Smart Home Device Forecast Update, 2019–2023: CY 3Q19 (IDC, $4,500)
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Proposed next steps:
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Our initial research indicates that there is an abundance of information around the current state and growth of connected devices in the United States. Therefore we propose further research into how the connected home market is expected to grow over the next 10 years including the number of devices per person/household and popular devices.
In addition, we propose research to identify 5-7 trends in the smart home/connected device space including technology trends and which specific devices are trending.