Connected Devices

Goals

To understand how many connected devices there are per household in the United States, what those devices are, and how this is expected to trend in the future.

Early Findings

Current Connect Device Statistics

Growth of Connected Devices

Types of Connected Devices

  • The top connected devices in US household relate to security and safety, utilities management, wellness monitoring, smart appliances, and entertainment.
  • In security and safety, the top devices are connected smoke/CO detectors, remote video, connected locks, and connected leak detectors.
  • In utilities management, the top devices are connected thermostats, connected lighting, connected energy tracking, and connected lawn sprinklers.
  • In wellness monitoring, the top devices are vitals data uploading, connected scales, elderly/child activity uploading, and connected pill cases.
  • In smart appliances, the top devices are connected washer/dryer/dishwasher, connected stove/oven, connected refrigerator/pantry, and connected cleaning/vacuum.
  • In entertainment, the top devices are connected televisions, multi-room music, seamless audio/video playback, and room-controlling home theater devices.
  • Other popular connected devices are smart phones, PCs, and tablets.

CONNECTED DEVICE DEMOGRAPHICS

According to McKinsey, connected device ownership demographics can be divided into traditionalists, urban dwellers, family first, affluent nesters, and social climbers.

Traditionalists

Urban Dwellers

Family First

  • Family Firsts have an average income of $40,000 and are between the ages of 45-64.
  • They live in single family homes in suburban areas.
  • They are married with no children in the home.
  • Their connected home interests are securities, wellness, and entertainment.
  • Top connected devices for this group are remote video feed, connected locks, and connected smoke detectors.
  • Affluent Nesters

  • Affluent Nesters have an average income of $75,000 and are between the ages of 25-44.
  • They live in single family homes in suburban areas.
  • They are married with 2 or more children in the home.
  • Their connected home interests are securities, utilities, and wellness.
  • Top connected devices for this group are connected thermostats, energy tracking, and connected smoke detectors.
  • Social Climbers

  • Social Climbers have an average income of $100,000+ and are between the ages of 25-44.
  • They live in single family homes in suburban or urban areas.
  • They are married with 1 or more children in the home.
  • Their connected home interests are utilities, security, and wellness.
  • Top connected devices for this group are connected thermostats, connected locks, and remote video feed.
  • PROPRIETARY RESEARCH AVAILABLE

    We found some proprietary research from one of our data partners which may be helpful:

    U.S. Smart Home Device Forecast Update, 2019–2023: CY 3Q19 (IDC, $4,500)

    If you'd like us to purchase this report on your behalf, just let us know!


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