The CCPA

• The California Consumer Privacy Act was passed by the State of California in July 2018, highly inspired by the passing of the GDPR by the Europian Union. The regulation went into effect on January 1st, 2020.
• The CCPA aims to add extra protection for consumer and the way their data is collected.
• This is specifically inspired by the rising concern from the American people that their online privacy is not being respected by advertisers and businesses.
• In 2019, 95% of Americans were concerned about businesses collecting and selling their personal information without permission, with another 82% being worried about online security.
• In fact, more than 50% of Americans have expressed that they are searching for more efficient ways to safeguard their personal information online.
• The CCPA hopes to remedy that by requiring companies to follow specific guidelines for customers located withing the state of California.
• That specific regulation is also important because it was passed in the state that house one of the biggest tech hubs in the US, with companies such as Google, Facebook, and Amazon being headquartered there.
• It is also predicted that the CCPA is the first step towards the introduction of a clear and consolidated federal law that will specifically address the privacy concerns of its citizens.