Prepared for Tyrese H. | Delivered January 30, 2020
Internet Privacy - Regulatory Concerns
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To identify trends in in internet privacy, specifically focusing on how the data is used and collected and how this has changed in the last one year.
The California Consumer Privacy Act was passed by the State of California in
, highly inspired by the passing of the GDPR by the Europian Union. The regulation went into effect on January 1st, 2020.
CCPA aims to add
for consumer and the way their data is collected.
This is specifically inspired by
the rising concern
from the American people that their online privacy is not being respected by advertisers and businesses.
95% of Americans
were concerned about businesses collecting and selling their personal information without permission, with another
being worried about online security.
In fact, more than
50% of Americans
have expressed that they are searching for more efficient ways to safeguard their personal information online.
The CCPA hopes to remedy that by requiring companies to f
ollow specific guidelines
for customers located withing the state of California.
That specific regulation is also important because it was passed in the state that house one of the biggest tech hubs in the US, with companies such as
Google, Facebook, and Amazon
being headquartered there.
It is also predicted that the CCPA is the first step towards the introduction of a clear and
consolidated federal law
that will specifically address the privacy concerns of its citizens.