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Research Outline

Prepared for Darren K. | Delivered March 31, 2020

Global Bandwidth Size

Goals

To determine the total amount of internet data or bandwidth consumed per country per month over the past 12 months. An alternative approach is to provide the total internet bandwidth consumed by the world's top 20 economies.

Early Findings

  • Total internet bandwidth consumption rose 26 percent year-on-year to 466 Tbps in 2019.
  • Africa experienced the largest growth within the period, growing 42 percent year-on-year. The US and Canada experienced the slowest, growing only 24 percent within the same period.
  • According to a recent report by Sandvine, internet connections routed through Google and its various services consumed 12 percent of the world's internet bandwidth in 2019. The second-largest consumer of global bandwidth is Netflix (11.44 percent), while Facebook ranks third (7.79 percent).
  • The average bandwidth consumption for US internet-only households was 390.42 Gb. Overall, households that bundle both cable and internet average 210.89 GB of data in 2Q19.
  • Globally, internet users around the world utilized almost half of the world's bandwidth (43 percent) accessing Google, Netflix, Microsoft, Apple, and Amazon.