Wonder

Competitive Landscape - Interstate Gratings

Delivered February 6, 2020. Contributor: Lisa W.

Goals

For the three main competitors of Interstate Gratings, and the company itself, provide a competitive analysis identifying the main gratings products sold, their most popular product, who they sell their products to, comparative price points. In addition, identify the type of marketing each company undertakes and consumer sentiment for each company.

Early Findings

CompetitorsTo identify the top or main competitors for Interstate Gratings, we leveraged steel grating market reports from MarketWatch and Transparency Market Research. 
 MarketWatch identified a range of key industry players, several of which are located in the US and serve the western and mountain states including Interstate Gratings, Ohio Gratings, Grating Pacific, Nucor, PandR Metals and Harsco (IKG). 
Transparent Research identified the same players as well as Marco Specialty Steel and the AMICO Group of Companies.
While all companies noted distribute products across the United States (and globally), the following had facilities located close to or within the western and mountain states: Grating Pacific has a facility in Arizona, while Nucor has both a sales and manufacturing/fabrication facility in Utah. 
Based on the requirement that the companies be main competitors, service the locations mentioned and include McNICHOLLS Co, we propose that the competitive analysis cover Interstate Gratings, McNICHOLLS Co, Grating Pacific and Nucor.
Company and Industry AnalysisInterstate Gratings was formed in 2007 by a cohort of former colleagues with extensive industry experience (or around 200 years of industry experience when combined). 
President Mike Clark, in a 2015 interview, indicated that after a slow initial start, the company saw year on year growth until 2013 when the overall industry saw a downturn. 
Technology innovations and a broader range of applications for steel gratings is currently driving increased demand with the global industry forecast to reach $40.57 billion by 2025 (anticipated to achieve a "CAGR of 7.90% during 2020-2025"), though managing carbon emissions with the current focus on climate change hamper growth. 
Propriety Research AvailableWe found some proprietary research from one of our data partners which may be helpful:

The 2019-2024 Outlook for Open Iron and Steel Flooring and Grating for Building Construction in the United States
 which covers the latent demand outlook for open iron and steel flooring and grating for building construction across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. (Icon Group International, Inc. $595.)

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Summary of the Findings Relevant to the GoalsOur first hour of research allowed us to identify the main competitors for Interstate Gratings that fit the specific requirements identified in chat. We also discovered market analysis and industry forecasts for the steel gratings sector through to 2025. We propose continued research to provide the remaining information requested. 

Proposed next steps:

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