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Research Outline
Prepared for Tegan C. | Delivered July 13, 2019
Investor Magazines: Utah and California
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Goals
To provide a list of publications targeted at investors in Utah and California as potential marketing channels to advertise to property development clients.
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Early Findings
Investor's Business Daily (California)
Investor's Business Daily is a California magazine that provides leading stock market news and analysis, different investing products and education to help
investors make money
in the market.
The journal has a special section on
market trends
from different markets, including the retail market.
The journal is very active on social media, having over
160,000 followers
on Twitter.
Money (California)
Money is a California journal that specializes in the
posting of investment news.
Money is extremely active on social media and has over
395,000 followers
on Twitter.
According to the journal, in July 2017, Money reached
8.1 million
unique readers.
The magazine is printed
once a month.
Utah Business Magazine (Utah)
The Utah Magazine focuses exclusively on
investment and business news
from the state of Utah.
The magazine has over
18,300 followers
on Twitter.
The Utah Business Magazine releases its printed issue
once a month.
T
h
e
magazine has over
20,000 printed copies
in circulation each month.
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