Prepared for Adam R. | Delivered July 12, 2019
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Identify/calculate the average cost per acquisition (CPA) for new customers for each of the following invoicing tools in order to use as an industry comparison benchmark:
According to Google Ads Help, average cost-per-acquisition (CPA) is equivalent to the
of all ad conversions divided by the
total number of conversions
: [cost of all ad conversions added together] / [number of conversions].
Wave Financial charges
2.9% plus a 30¢ fee
for each credit card transaction; they also charge a
for all bank payments when possible.
does not say how much they charge for invoicing, but they do offer a f
for their product online.
offers invoicing plans that start at $
/month and go up to $
/month, and $
/month for additional features and add-ons.
Harvest invoicing products are offered
free for 1 person and 2 projects
. However, for $
/month one person can run unlimited invoices. 2+ people can run unlimited invoices for $
/person per month.
offers free invoicing for
1 user and 5 customers
. They also offer invoicing for 50 customers and 1 user for $
/month, invoicing for 500 customers and 3 users for $
/month, and invoicing for unlimited customers and 10 users for $
/month. Additionally, an extra user can be added to any plan for
$2/month or $20