I-O Psychologists' Resources

Goals

To obtain information about resources, websites and keywords that I-O Psychologists search for or consult to enhance their jobs to be used to inform a website content strategy.

Early Findings

Roles and Responsibilities

  • I-O psychologists are often hired to help an organization overcome its challenges especially those that might result in a loss of profit. They help to increase productivity.
  • They often have to undertake research within the company, speak directly with employees, and make recommendations for policy changes beneficial to the employees and the company.

Websites and Resources

  • I-O psychologists have access to the Society for Industrial and Organizational Psychology (SIOP) either as visitors or members. This organization provides a wealth of information for them including guidelines and policies.
  • Members of SIOP have full access to the organization's official journal publications, called 'Industrial and Organizational Psychology: Perspectives on Science and Practice', that are done quarterly. Nonmembers are required to pay a subscription fee to access these.
  • The Society for Organizational Learning North America is another organization that offers guidance to professionals in the field and one that partners with "many multinational for-profit and non-profit organizations as well as government agencies". It also offers workshop programs.

Keywords

  • According to Alexa, some keywords that drive traffic to SIOP's website include "industrial psychology jobs", and those that have a high purchase intent include "i/o psychology consulting firms", "non solicitation agreement between two companies sample" and "free non compete agreement pdf".
  • The buyer keywords suggest that those might interest to I-O psychologists who are employed.
  • The top keywords that lead to SIOP's website include siop, siop 2019, industrial organizational psychology, organizational psychology, and i/o psychology.

Summary

  • Our background research shows that information about I-O psychologists including websites and resources they use is publicly available. However, details specific to what their keyword searches was not found
  • We found top keywords and buyer keywords that direct traffic to the Society for Industrial and Organizational Psychology (SIOP), a leading organization that I-O psychologists consult for quarterly publications in the field and governing guidelines and policies.

Proposed next steps:

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