Prepared for Donovan B. | Delivered October 29, 2020
IR Website Service Providers
To determine how much IR (Investor Relations) website service providers charge for creating a new IR website and the monthly cost for hosting the site.
corporate and IR websites
but does not provide any pricing information on their website. Their brochure does highlight that they charge a flat rate with "
fees or overages."
An examination of other sites found that pricing data is not generally available. Other providers examined included
We then looked for articles that were published by industry experts that may have discussed the costs associated with creating and hosting an IR website. We found a
blog post by Intrado
, a company that creates IR sites, that outlined the three main design strategies for an IR site: match the corporate website, choose a design theme, or design from scratch. As is probably expected, matching the corporate site is generally the cheapest option, while a scratch design is the most expensive. Intrado also stated that matching the corporate site is "by far the most commonly deployed tactic."
As suggested in the project outline, we also attempted to locate IR manager community forums to see if there was any public discussion of the costs. This led us to IR Magazine which had articles on IR websites included one titled "
create an effective IR website section," and another titled "
and don'ts of designing an IR website." Neither article provided any cost data and we also could not locate any public forums on the site. Nothing else was found that would lead us to public forums for IR managers.
At this point we shifted our strategy to look
for data on the cost of creating corporate websites in general. Since Intrado had indicated that most companies choose to match their IR site to their corporate website, it is likely that the costs associated with a corporate build would be similar to those for an IR site.
According to Web FX, website design can range from
$12,000 to $150,000
and site maintenance can range from
$400 to $60,000
per year. This costs can vary significantly depending on the type of business.
Digital.com provided an analysis of the costs to build a website broken out by business type. They reported costs of
for a small business,
for a medium-sized business,
for a large business website. They also reported hosting can range from
$10 to $99
Summary of Findings
Our initial research indicates that there is little to no publicly available data on the cost of creating and/or hosting an IR site. While data was available on the cost for a business site, this may not be a close enough proxy for the data to be reliable.
We were also unable to find any public forums where IR managers congregate and share information.
In our experience, pricing data is very difficult to find unless companies choose to make it public on their websites.
Business & Finance Specialist
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