To obtain data and insights about the typical busy Mom that highlights their lack of time due to multiple household tasks like cooking, child-related tasks, caretaking, and household tasks. The focus should be on time-strapped Moms who still want to look good. The information will be used in the establishment of a boutique business supplying everything from fashion to home decor.
Questions to be included in the analysis - How do moms choose clothing? (Based on comfort, style, function, price?)
How do moms find the products they are shopping for? (Recommendations from friends, blogs, browsing online?)
Where do moms get their fashion inspiration from? (Peers, social channels, magazines?)
How often do moms shop for clothing for themselves?
How often are they unable to shop for clothes for themselves? (How often do mothers shop for clothing for themselves and how does this compare to women without children?)
Are young moms more likely to shop at locally-owned establishments vs brick-and-mortar stores? (If given the choice, do moms prefer to shop local / small business?)
How do moms shop these days for: Fashion/clothing items for themselves, and for their children? Home decor (Online? Through social channels? In-store?)
How much does pricing factor where moms shop? (Are moms shopping with coupons? And how often? Are they choosing retailers based on affordability, convenience, or both?)
What do moms prioritize most when shopping (Convenience or budget-friendly?)