Prepared for Nathan C. | Delivered February 5, 2020
Jetblack: Goals, Perception, and Positioning
Review your project details
To obtain the following information about Jetblack: goals, mission, or future plans; culture and/or values; customer feedback and perception; and brand positioning.
Goals, Future Plans, and Vision
According to Worldwide Business Research, Jetblack's first goal is "to court a
more upscale consumer
." The company primarily targets people who can
afford to pay for convenience
Secondly, the company aims "to fundamentally
change the way consumers shop
for everyday items." The parent company, Walmart, believes that the next step in e-commerce evolution is “
”, which is the ability to purchase items through text messaging, voice, and online chat.
According to Marc Lore, president and CEO of Walmart's e-commerce in the US, this is the ultimate vision for Jetblack: "Through Store No. 8 and Jetblack, we're able to build and test technology that can lay the foundation for capabilities we believe will have a profound impact on how customers may shop
from now. Powered by conversational commerce, the future of retail will bring
to the forefront for consumers everywhere."
Jetblack is being run under
Store No. 8
, Walmart's incubator. Therefore, it shares a similar culture with the incubator that birthed it.
According to Store Nº8, their culture is as follows: "We spend every day working on the
that have the potential to drive the
future of retail
and make good things happen for millions and millions of people. We're lucky like that."
In a Glassdoor review, one of its employees made the following remarks regarding the company's culture: "Jetblack culture encompasses a
, never settling for the
, and making the most of every moment we're in the office."