Victims

• US women who began using baby powder in their teen years as part of a daily hygiene routine have been diagnosed with ovarian cancer in their mid 40s and 50s.
• These women would have been in their teens or older in the 1950s, 1970s and as late as 2003, the dates that Johnson and Johnson labs tested positive for asbestos.
• Specifically, women who were overweight and living in hot climates (the Southern US) were targeted by advertising for baby powder as a feminine hygiene product. Therefore, these women may be more likely to have used the power and developed cancer.
• Additionally, African American and Hispanic women were targeted.

Numbers

• So far, 11,700 plaintiffs have sued as part of this epidemic.
• Some research has suggested that using baby powder on the genitals as part of a daily routine doubled the rate of ovarian cancer.