Wonder
Log in
Research Outline
Prepared for Dania A. | Delivered November 6, 2019
Kaiser Permanente Competitive Landscape
Review your project details
Goals
To create a competitive landscape of the following Kaiser Permanente competitors: Aetna, Anthem, Blue Cross/Blue Shield, Humana, and United Healthcare to inform 2020 planning.
View less
Early Findings
AETNA
Aetna
provides Medicare, Medicaid, health, dental, and vision plans for individuals, employers, and students. They also provide international plans.
CVS Health
owner of CVS pharmacies, CVS Caremark, and other subsidiaries
acquired Aetna
in November 2018.
Aetna's core values
revolve around their customers. It believes health care should be simpler and more transparent. For example, patients should be able to find out ow much a procedure will cost before they undergo it.
The company also believes that healthcare should focus on the patient, not the finances. Aetna is working with "
doctors, hospitals, and health networks
to align the economic incentives so everyone's focus" stays on patient health.
Finally, Aetna believes technology is the key to
seamlessly connecting patients
to their healthcare teams. As such, new technology should be encouraged and embraced.
ANTHEM
Anthem is "
one of the largest
health benefits companies in the United States." It is also an
independent licensee
of Blue Cross Blue Shield.
To continually not only meet but improve its high standards, Anthem completes annual self-assessments as part of its "
Quality Improvement Program
."
We have provided a Google doc spreadsheet into which we will enter the competitive/positioning information for each requested company. This is the link to the Google doc:
https://docs.google.com/spreadsheets/d/11xwHANdfBbH3eS2yHczct8eCmJnGALBkcdJtr-BuIf4/edit#gid=0
This link has also been included in the proposed next steps below.
View less