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Research Outline
Prepared for Tegan C. | Delivered March 30, 2020
Digital Marketing & Advertising Tactics: Kanab Tourism
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Goals
To find out insights and examples that help to gain a better understanding of the digital marketing & advertising tactics deployed by
K
a
n
a
b
, Utah, to reach out to its potential visitors.
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Early Findings
The city of
K
a
n
a
b
, Utah, uses most of the
social media
platforms effectively to reach out to its potential visitors.
The Facebook page of the city of
K
a
n
a
b
serves as a
tourist information portal
. More than 9,500 people follow the page which can be used to send inquiries via direct messaging services or e-mail.
The
Instagram
page of the city of
K
a
n
a
b
has more than 1,180 followers, whereas the official
Twitter
handle has only 56 followers.
The official
Y
o
u
t
u
b
e
channel
of
K
a
n
a
b
has only 242 subscribers. However, one of the most viewed videos on the channel, titled ‘
A
b
r
a
K
a
n
a
b
r
a
! :60
’, garnered more than 116,000 views over the past one year.
The city of Kanab’s official travel website also uses
blog posts
extensively to advertise some of its unique features as a travel destination.
It promotes the city as one with a rich historical background where many
western classics
have been filmed.
It also promotes the city as an ideal location for ‘
destination living
’, with multiple adventure locations and the largest animal sanctuary in the United States.
The tourism authority of
K
a
n
a
b
uses platforms, such as
n
o
w
p
l
a
y
i
n
g
u
t
a
h
.com
, to promote and sell tickets for its events.
Currently, the authorities are selling tickets for a 10,000 km race celebrating the
city’s 150th birthday
.
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