Wonder

Research Outline

Prepared for Valentina B. | Delivered August 14, 2019

Kelley Blue Book - B2B Services

Goals

Determine whether Autotrader's Kelley Blue Book maintains a B2B relationship with manufacturers. This information will be used to pitch for a new business.

Early Findings

B2B SERVICES FOR MANUFACTURERS
 Cox Automotive is the parent company of both Autotrader and Kelley Blue Book.
The company aims to provide analytics and research services that can help their business partners such as "consumers, manufacturers, dealers, and lenders" reach their business objectives.
Its extensive industry knowledge and comprehensive research work provide a multitude of data and insights around "consumer behavior, automotive trends, and operational best practices."
These insights are then shared with the company's inventory providers such as manufacturers.
Autotrader also conducts workshops to discuss how they can deliver more value for car manufacturers.
 Kelley Blue Book provides a car pricing guide that is considered as a standard in the US.
The Kelley Blue Book is published for both the consumers and the industries involved.
The company works with manufacturers to provide them with a platform where the information about their vehicles is posted.

PROPRIETARY DATABASE SEARCH RESULTS
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.