B2B Consumerization Challenges

Goals

Determine the key business challenges that B2B companies are facing when trying to respond to the consumerization of B2B when selling to or servicing customers, with a focus on digital or digitally-enabled customer touchpoints. Determine also if these challenges have been changed or exacerbated by the increase in digital native B2B buyers and decision makers. Determine also the related KPIs or metrics that are affected by not solving the challenges. Obtain also case studies that shows the revenue reached or cost reduction figures once these challenges were solved.The information will be used to formulate a strategy for a focused go to market initiative around B2B digital customer experience for selling a customer research and user experience design professional services.

Early Findings

B2B Consumerization Challenges

Proprietary Database Search Results

In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Summary of Findings:

  • Our one hour of report provided some of the business challenges that B2B companies are facing when trying to respond to the consumerization of B2B when selling to or servicing customers.
  • These challenges revolve around digital or digitally-enabled customer touchpoints such as social media platforms and review sites.
  • We have also touched on some of the KPIs that were being impacted by the challenges.

Proposed next steps:

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